Mesuva Yoga Studio is a wonderful, accessible non-profit yoga studio founded and run by a close friend of Knockout!, Melissa Vair. In discussing Mesuva's mission and goals, it became clear that the studio needed to differentiate itself from the worn, fitness-focused "yoga body" image that's common in a lot of for-profit yoga studios. Mesuva's unique offering is its inclusivity, with offerings such as chair yoga for older or differently-abled practitioners, and its focus on community and service (seva).
Circles represent community in the Mesuva logo. The imperfect shapes comprising the circles, along with the hand-drawn lettering, invite an audience that may not feel like many yoga studios welcome them. To represent the diverse audience that Mesuva wants to invite in, a rich, swirling color palette with interesting textures was selected. Melissa wanted to have a standalone badge version of the logo abbreviated as "MY Studio," implying ownership and community membership to studio clients.