The 2016 Brooklyn Brewery Mash tour needed to represent a reimagining of the basics of celebration: The meal shared with friends. The bar crawl. The concert. There’s no sense in settling for only what’s expected, and so I departed from previous years' visuals—beige, boxed-in content—in favor of the loud and the stand-out. Text bursts from its frame, and messy, textured drop shadows add confetti. It’s a party. This is the invitation. Come out, grab a beer, and get to know The Brooklyn Brewery.