Immersion & Guide to Good Beer
The Immersion is a self-guided bar crawl that gives visitors an excuse to check out that one neighborhood they'd always been meaning to visit. Guests receive a mysterious envelope containing a beautiful illustrated map, along with stacks of amazing coupons for free beer, half off vintage clothes, a free lunch, and tons more.
The Guide to Good Beer was created as a leave-behind. The 10-panel illustrated map lists out the coolest spots one can find a pint, can, or bottle of Brooklyn Brewery beer.
The two projects achieved the difficult task of combining the bold, bright branding of Brooklyn Brewery with the natural rugged tones of Timberland.