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Bel Air Sour

Bel Air Sour

 

Bel Air Sour started out as a draft-only beer release, with only a simple logo. For such, I chose to represent the funkiness of the souring bacteria with a much softer, easier-to-grasp visual idea: a chill color palette and a '90s-inspired pattern. This identity ended up being so versatile, working equally amazingly for the '90s theme I originally imagined as the classic car imagery we decided on once deciding to package the beer in 12oz bottles. Knockout! designed the bottle label, 6-pack, 12-pack, and 24-pack for a seasonal with a "boppin' packaging design" that made huge waves in the media.

 
Mash 2016

Mash 2016