Hidden Ballast

Branding, Graphic Design

A collage of logos in green and orange on a pink background, reading "Hidden Ballast Marketing Consulting."
Several business cards in a messy pile; on one side are employee details in green and orange on pink, and on the other side is a full-bleed brick column motif in orange.
A computer shows a website with bold text and colored images on a pink background.
Two clipboards on an orange background: on the left an orange sell sheet and on the right a pink letterhead with an orange brick column-patterned back.
Four iPhones show Instagram Stories cover images in various brick patterns or using brick icons from the logo system.

 lookit these:

A wheatpaste poster for chat app Geneva
An illustrated shouting mouth icon
A folded thank you card
A bottle of Kelvin Ginger slush mix
A blue spotted mug with an interlocking BB logo
Four handmade soaps are imprinted with a funky letter E icon
An iPhone shows a photo of a model wearing stylish boots, with text overlay reading West is Best