Knockout! founder Molly Cichy was Brooklyn Brewery’s first in-house designer, working alongside and learning from legends Milton Glaser and Stephen Doyle. She left to start this studio, and Brooklyn Brewery came on as our first on-retainer client. Molly helped move the brewery’s branding in a more modern direction targeted at the growing population of young, involved craft beer drinkers. Projects included managing a complete packaging overhaul, branding domestic and international beer event series (The Mash, Dinner Party, The Immersion), and designing identities for new and existing beers, including Bel Air Sour.