Brooklyn Brewery

Knockout! founder Molly Cichy was Brooklyn Brewery’s first in-house designer, working alongside and learning from legends Milton Glaser and Stephen Doyle. She left to start this studio, and Brooklyn Brewery came on as our first on-retainer client. Molly helped move the brewery’s branding in a more modern direction targeted at the growing population of young, involved craft beer drinkers. Projects included managing a complete packaging overhaul, branding domestic and international beer event series (The Mash, Dinner Party, The Immersion), and designing identities for new and existing beers, including Bel Air Sour.

Beer label and packaging design for craft brewery Brooklyn.

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Dinner Party menu designed by Knockout! Studio
Dinner Party menu designed by Knockout! Studio.
Fortune teller beer menu for Dinner With Friends event, designed by Knockout! Studio
Dinner With Friends fortune teller beer menu flat in a place setting; designed by Knockout! Studio
A guest uses the fortune teller beer menu; menu design by Knockout! Studio
Brooklyn Brewery Mash typography
PackagingMolly Cichy